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In July, Instagram started allowing users to respond to Stories content by sending photos and videos, complete with Instagram effects such as filters, stickers, and hashtags. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. The changes included a feed more focused on Instagram’s content algorithms, full-screen photo and video posts, and changing the format of all of its videos to Reels. In July 2016, it announced that users would be able to turn off comments for their posts, as well as control the language used in comments by inputting words they consider offensive, which will ban applicable comments from showing up. In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story.
The same month, they also began testing the removal of ability to share feed posts to stories. After scrolling through posts from the past 48 hours, Instagram displays posts related to their interests from accounts they do not follow. Since its launch, only approximately 220,000 users globally downloaded the app, which represented less than 0.1% of Instagram’s monthly active users, indicating a lack of success in driving adoption.

  • In February 2021, Instagram began testing a new feature called Vertical Stories, said by some sources to be inspired by TikTok.
  • In April 2022, Instagram began testing the removal of the ability to see “recent” posts from various hashtags.
  • A few days after a fire incident that happened in the Koryo Hotel in North Korea on June 11, 2015, authorities blocked Instagram to prevent photos of the incident from being spread.
  • The most-liked photo on Instagram is a carousel of photos from footballer Lionel Messi celebrating winning the 2022 FIFA World Cup, The post has over 76 million likes.
  • In April 2016, Instagram added a “Videos You Might Like” channel to the tab, followed by an “Events” channel in August, featuring videos from concerts, sports games, and other live events, followed by the addition of Instagram Stories in October.
  • The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020.

However, Instagram discontinued this version of Threads in December 2021, mainly due to most of its features being rolled out on Instagram itself, as well as low usage compared to other social media applications. The change was made official in October, with head of product Vishal Shah stating that the feature was underused and that some users were “surprised” when they realized their activity was being surfaced in this manner. In August 2019, Instagram also began to pilot the removal of the “Following” tab from the app, which had allowed users to view a feed of the likes and comments made by users they follow. The application was shut down and removed from app stores in March 2022, citing low usage and a shift to short-form video content. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. Instagrama is an American photo and short-form video sharing social networking service owned by Meta Platforms.

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However, this statement has also been called into question due to other apps with more explicit content allowed on the store, the lack of consequences for men exposing their bodies on Instagram, and for inconsistent treatment of what constitutes inappropriate exposure of the female body. The incidents have led to a #FreetheNipple campaign, aimed at challenging Instagram’s removal of photos displaying women’s nipples. In October 2013, Instagram deleted the account of Canadian photographer Petra Collins after she posted a photo of herself in which a very small area of pubic hair was visible above the top of her bikini bottom. In 2019, Facebook announced that influencers are no longer able to post any vape, tobacco products, and weapons promotions on Facebook and Instagram. Instagram has been the subject of criticism due to users publishing images of drugs they are selling on the platform. Although the U.S. government has little direct power to force social media sites to remove specific content, Instagram has on occasion done so voluntarily, especially to avoid being seen as aiding the spread of fake news.

  • Realizing that it was too similar to Foursquare, they refocused their app on photo-sharing, which had become a popular feature among its users.
  • Albums were introduced in February 2017, which allow up to 10 minutes of video to be shared in one post.
  • The Daily Beast was provided with a sample of the affected accounts and could confirm that, while many of the email addresses could be found with a Google search in public sources, some did not return relevant Google search results and thus were from private sources.
  • The developer has not yet indicated which accessibility features this app supports.
  • Since 2017, Instagram has employed the ability to reduce the prominence of accounts (“shadowbanning”) it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app’s Explore section.
  • According to the research, Instagram has a higher impact on appearance comparison than TikTok or Snapchat.
  • The study reported evidence of online posts affecting offline behavior, but stopped short of claiming causality.

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Now, users are only able to see a curated selection of “popular” posts using a given hashtag. In January 2011, Instagram introduced hashtags to help users discover both photos and each other. Users can also “archive” their posts in a private storage area, out of visibility for the public and other users.

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The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Users can set their account as “private”, thereby requiring that they approve any new follower requests. In April 2024, Instagram announced that they would start testing new tools “within weeks” to fight sextortion, a form of blackmail involving intimate pictures sent online. In December 2023, Instagram launched a podcast titled “Close Friends Only” featuring conversations among celebrities. Also in February 2023, Zuckerberg announced that Meta would start selling blue “verified” badges on Instagram and Facebook. In September 2022, Ireland’s Data Protection Commission fined the company $402 million under privacy laws recently adopted by the European Union over how it handled the privacy data of minors.
Their study showed presence of depressive symptoms in a user could positively predict they would post. Khodarahimi & Fathi 2017 found evidence users displayed higher levels of depressive and anxious symptoms compared to non-users. 13% of British and 6% of American teenager users with suicidal thoughts could trace them to Instagram use.

Why 150 million people are learning embroidery on YouTube

Correlations have been made between Instagram content and dissatisfaction with one’s body, as a result of people comparing themselves to other users. One exception was in January 2020, when Instagram and its parent company, Facebook, Inc., removed posts “that voice support for slain Iranian commander Qasem Soleimani to comply with US sanctions”. A few days after a fire incident that happened in the Koryo Hotel in North Korea on June 11, 2015, authorities blocked Instagram to prevent photos of the incident from being spread. According to the IFJ, Instagram is popular among Iranians because it is seen as an outlet for freedom and a “window to the world”.Still, Iran has sentenced citizens to prison for posts made on their Instagram accounts. Like many social media sites, Instagram employs a combination of automated algorithms, user reports and human review to identify and remove illegal content such as child abuse and encouragement of terrorism. In contrast, the level of agreement expressed in creating Instagram posts was lower, which demonstrates that Instagram’s emphasis on visual communication is widely accepted by young people in social communication.
In June 2021, Instagram launched a native affiliate marketing tool creators can use to earn commissions based on sales. In April 2019, Instagram added the option to “Checkout on Instagram”, which allows merchants to sell products directly through the Instagram app. In February 2016, Instagram announced that it had 200,000 advertisers on the platform. In June 2014, Instagram announced the rollout of ads in the United Kingdom, Canada and Australia, with ads starting to roll out that autumn.
In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page. In March 2021, Instagram launched a https://www.cuscocasinoonline.nl/ new feature in which four people can go live at once. In August 2020, Instagram began a pivot to video, introducing a new feature called “Reels”. Also in July 2019, Instagram announced that it would implement new features designed to reduce harassment and negative comments on the service. Mosseri stated that this was intended to have users “worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.” It has been argued that low numbers of likes in relativity to others could contribute to a lower self-esteem in users.
The slideshow banner on the top of profile pages, which simultaneously slide-showed seven picture tiles of pictures posted by the user, alternating at different times in a random order, has been removed. Furthermore, one row of pictures only has three instead of five photos to match the mobile layout. In June 2015, the desktop website user interface was redesigned to become more flat and minimalistic, but with more screen space for each photo and to resemble the layout of Instagram’s mobile website. In November 2012, Instagram launched website profiles, allowing anyone to see user feeds from a web browser with limited functionality, as well as a selection of badges, and web widget buttons to link to profiles.
Since February 2017, up to ten pictures or videos can be included in a single post, with the content appearing as a swipeable carousel. The move was seen as a way to prevent users from deleting photos that don’t garner a desired number of “likes” or are deemed boring, but also as a way to limit the “emergent behavior” of deleting photos, which deprives the service of content. The feature was updated in April 2017 to let users organize saved posts into named collections.

The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. Recently Instagram has come up with an option for users to apply for a verified account badge; however, this does not guarantee every user who applies will get the verified blue tick. From June 2012 to June 2013, Instagram approximately doubled their number of users. In June 2011, it announced that it had 5 million users, which increased to 10 million in September. Sanz-Blas et al. 2019 showed that users who feel they spend too much time on Instagram report higher levels of “addiction” to Instagram, which was related to higher levels of stress induced by the app. Studies have shown users who take more selfies before making a post, and those who strategically present themselves by editing selfies, report higher levels of body surveillance and body dissatisfaction, and lower esteem overall.

Microsoft launched a Hyperlapse app for Android and Windows in May 2015, but there has been no official Hyperlapse app from Instagram for either of these platforms to date. In March 2015, Instagram announced it would implement “carousel ads”, allowing advertisers to display multiple images with options for linking to additional content. Users can apply for verification through Instagram’s settings, but the decision to grant verification ultimately rests with Instagram’s team.Meta (formerly Facebook) launched paid verification on Instagram in 2021. Meta stated that the test would initially reach a limited number of users, with plans for a global rollout depending on feedback. By doing so, users can easily access curated Stories from the past week that they might not have seen previously. In June 2018, the daily active story users of Instagram had reached 400 million users, and monthly active users had reached 1 billion active users.
Lub & Trub 2015 showed that following more strangers increases social comparisons and depressive symptoms. However, Frison & Eggermont 2017 found that, among boys and girls, browsing could predict depressive symptoms; liking and posting seemed to have no effect. The company stated it was looking into concerns raised by the regulators and parents. According to the research, Instagram has a higher impact on appearance comparison than TikTok or Snapchat. The leak included presentations seen by company executives, and the findings mentioned CEO Mark Zuckerberg in 2020. Instagram caused the userbase to fall into outrage with the December 2018 update.

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